China's textile and garment industry is developing rapidly, the industry is also in the labor-intensive industries into a brand and design for the competitive point of the critical stage. In order to enhance the competitiveness of textile and garment enterprises on the elite talent thirst, recruitment positions and the number of year after year substantial growth.

According to the latest statistics show that the first half of this year, Beijing clothing industry demand for talent than the same period last year increased by 17.9%, showing a steady growth trend; Shanghai clothing industry demand for talent increased by 20.3%, slightly higher than Beijing; and in the domestic fashion women's field Occupies a place in Shenzhen women's clothing industry in the demand for talent is up 77.1%, much higher than the growth rate of talent demand in Beijing and Shanghai. From the direction of the recruitment of enterprises and the dynamics of new jobs, you can see the development trend of the apparel industry. To this end, this newspaper to investigate, from the data can be seen three points, worthy of attention.

Design talent into the mainstream demand

Enterprises pay more attention to original and image

Recently, Shenzhen Garment Industry Association, said Shen Yongfang, because the design, original and independent innovation is the source of brand and industry development, Shenzhen has more than 5% of the garment enterprises will be 5% -15% of sales as a design, innovation And R & D funding. So the first half of this year, Shenzhen, only the chief designer of the post job recruitment requirements compared with the same period last year increased by 105%, doubling the growth rate; Shenzhen design designer job recruitment than the same period last year increased by 150% Times; Shenzhen men's designer job demand growth is also very strong, compared with the same period last year increased by 144%, followed by the growth rate of demand for pattern designers.

In the joint survey of 308 garment enterprises, it was found that the top four positions in the designer category were designer, window design, display division, graphic designer and store designer, accounting for 65.23% 13.04%, 13.04% and 8.69% respectively. From the data is not difficult to see, the needs of graphic designers have been ranked the top three, indicates that the clothing industry, the advent of the electronic age. In recent years, e-commerce continue to impact the apparel industry's traditional marketing model, in the competition in the garment industry gradually recognized the benefits of network marketing for its. Many clothing business executives believe that the future of e-commerce space is no one knows, but the prospects must be considerable, so the graphic designer and website designer talent reserve is essential. However, because the clothing business website design and management than other industries need a higher level of aesthetic and fashion taste, so many clothing companies on the graphic designer's requirements are higher than other industries.

Clothing quality inspection was valued

Increased awareness of enterprise quality management

In addition to the designer category accounted for a larger proportion of corporate recruitment, the production management of the demand for talent than in previous years has increased. In the survey, it was found that the top five jobs in this category were 29.03%, 20.97%, 19.35%, QC 17.74% and fabric purchase 12.91%. Five jobs accounted for the proportion of the basic flat, which QC demand is significantly higher than in previous years, showing the importance of corporate clothing quality inspection is constantly improving. In recent years, the quality of clothing, due to formaldehyde content, pH, color fastness, odor, decomposition of carcinogenic aromatic amine dyes and other aspects of the quality problems caused by frequent occurrences, and in the annual quality inspection checks failed Of the clothing brand is also no lack of well-known brands, corporate quality supervision efforts to let consumers quite worried.

In the recently broke out of the H & M brand clothing fade events, the parties also consult the quality of the relevant lawyers, lawyers given the answer is that once the quality of clothes, consumers may require manufacturers to return, and the corresponding loss of claims. Such an event, the economic losses of the enterprise is not a big deal, and the brand image of the damage will allow enterprises to operate a good reputation for many years to put a torch, more harm than good. So many of the person in charge of the survey said that the recruitment of QC is to avoid the duplication of quality problems, but also clothing enterprises to maintain the brand image of a major initiative.

Second and third tier cities sales manager demand hot

Business channels sink into a foregone conclusion

In addition, the survey also shows that many garment enterprises in urgent need of clothing sales of trade talent, demand in the top five positions are sales, shopkeeper shopping guide, supervision, customer service and market development. Clothing latest statistics show that only clothing sales manager in Hangzhou in the first half of the recruitment needs compared with the same period last year increased by 15.8%, while in the first half of the job demand in Nanjing compared with the same period last year increased by 75%, Tianjin with the job demand The growth is more rapid, reaching 200%, the growth rate is amazing.

Employment guidance experts said that the second and third tier cities in the development of the garment industry relative to the first-tier cities, the more inclined to sales as the main line of competition for the industrial model, for the continuous development of the Chinese garment industry, the second and third tier cities naturally sales talent for talent Demand mainstream.

The next few years, second and third tier cities of the garment industry will follow the footsteps of first-tier cities, make full use of China's huge market resources, industrial structure and gradually optimize the upgrade, making the clothing industry human resources to give full play to the industry for the development of clothing industry Irreplaceable impetus.