Textile machinery parts industry can be described as the domestic market mechanism mature one of the earliest traditional physical industry, but also by the "industrial Internet revolution" the greatest impact on the industry. China's report hall, a survey data show that in the Internet e-commerce and mobile Internet e-commerce under the impact of more than 60% of the traditional textile machinery parts of the traditional line of products under the market orders have declined, 40% of the textile machinery parts Enterprises have begun to try to integrate with the development of mobile electricity business. The following are the same as the "

The rapid development of the Internet economy has led to the "industrial Internet revolution", this bottom-up economic change on the traditional development of the physical industry had an unprecedented impact, the most obvious trend is: the traditional entity has been unable to rely on a single Offline market access to corporate economic growth. In response to the "industrial Internet revolution" brought about by the impact of the major traditional entities are seeking new ways to ensure the effective growth of the enterprise economy. The following are the same as the "

In order to seek a new way to ensure the effective growth of economic efficiency of enterprises, many textile machinery parts enterprises will hope to pin in the mobile marketing, trying to mobile marketing this new marketing model, open online product sales channels for enterprises To win the product sales. So, mobile marketing this efficient, accurate marketing model for the traditional textile machinery accessories business hope? The following are the same as the "

China Report Hall published "2015-2020 China textile machinery parts industry market research and key enterprises in depth investigation and analysis report". Pointed out that the biggest advantage of mobile marketing is to break through the traditional marketing by the time and space constraints of the drawbacks of this use of the "fifth generation of media" information dissemination of the marketing model, more accurate to the enterprise product information pushed to the terminal target audience , So as to between enterprises and consumers to build a bridge between the efficient communication and help enterprises to fully tap the potential customers, driven enterprises to enhance product sales. The following are the same as the "

For the traditional textile machinery parts enterprises, although the long-term economic growth of enterprises are dependent on the traditional line of the market, but the "industrial Internet revolution" to let the situation so that the rapid changes in the situation, the Internet e-commerce, mobile operators have Become the traditional textile machinery accessories business new economic growth point. Therefore, the active development of mobile marketing is not only the traditional textile machinery parts enterprises to enhance economic efficiency of the effective way, is the future development of enterprises breakthrough. The following are the same as the "

However, the Chinese report hall textile machinery parts person in charge pointed out that both the model or the content of information, mobile marketing is different from the traditional marketing model, so the traditional textile machinery parts enterprises in the process of mobile marketing, to master the target audience information Needs, analysis of the target audience characteristics of the group, targeted to the target audience to push business and product information, to be able to achieve better marketing results.