Today, Shengze's merchants engaged in the textile industry are mostly based on order sales, so each entity storefront is mainly based on sample display. Although there are few ¡°home visitors¡±, the textiles are not only visible but also tangible, so the traditional store display always has the necessary existence.
- From the "small but many" of the past to the "big and strong" of today, many professional markets in the Yangtze River Delta have quietly completed the transformation in the past few decades. As the "booster" of the Yangtze River Delta economic engine, under the background of the development of the Yangtze River Delta, how the professional market will continue to play a role in boosting, worthy of expectation, is also worth considering
When I first arrived at the Oriental Textile City in Shengze Town, Wujiang District, Suzhou, the intuitive feeling was that it was deserted: there were no merchants who were shoulder-to-shoulders, and there were no merchants who struggled to drink. All the shops were as clean and clean as new ones. A single view of the perception, a big market, the popularity can not match the footprint.
In October 2017, as the upgrade project of Shengze China Oriental Silk Market, an old textile professional market, Oriental Textile City was officially opened. It¡¯s been cold for two years since it opened, is it normal? The staff of the market management department saw the confusion of the reporter and explained the reason: Nowadays, Shengze¡¯s merchants engaged in the textile industry mostly focus on order sales. Therefore, the physical storefronts are mainly sample display, and there are few ¡°home visits¡±. customer".
If so, it is not better to change all online business, why do you need a physical facade? After listening to the reporter's "outside talk", the staff smiled: "Textiles and other goods are not the same, not only visible, but also tangible, so the traditional store display always exists."
Today, when it comes to industrial upgrading, people's first reaction is always a buzzword of artificial intelligence, 5G communication, biomedicine, etc. It seems that the hot 3D printing in the past two years has been slightly outdated. As for the tradition of textiles, which cannot be traditional, it is often directly classified into the category of ¡°backward production capacity¡±, waiting to be ruthlessly run by the wheels of history.
However, as in the Eastern Textile City, it is still necessary to retain the traditional ¡°sales and tangible¡± sales method. The ¡°traditional tradition can no longer be traditional¡± textile industry is precisely one of the backgrounds of the economic vitality of the Yangtze River Delta region where the manufacturing industry flourishes. . The professional market of large and small textiles scattered throughout the Yangtze River Delta is the most intuitive embodiment of this color: in the 1990s, only Zhejiang had more than 4,300 professional markets with local economic characteristics, and the annual transaction volume was 300. More than 100 million yuan, especially in the various textile industry markets. These markets once became the growth point of local economic development.
Time has passed, and the textile professional market that was so numerous in the past, many of them have fallen in the wave of the times. However, there are also those who stand up and become the "big Mac" who are now in an amazing amount. The manufacturing industry and foreign trade in the Yangtze River Delta have developed, and once won by quantity, how can we improve and improve now? Observing these professional markets, there are secrets of development.
Step on the beat of the times and make the "quantity" to the extreme
One way of saying this is that the Yangtze River Delta of Suzhou, Hangzhou, Huzhou and Shengze, and called China's "four major silk capitals." Compared with the first three prefecture-level cities, Shengze is only a town under the jurisdiction of Wujiang District, Suzhou City.
However, a small Shengze, the annual output of textile and clothing (in) material reached 23 billion meters, accounting for 45.3% of the country; chemical fiber silk annual output of 5 million tons, accounting for about 1 / 7 of the country. At the same time, Shengze is also one of the largest textile trading markets in China. The sales volume of Shengze Oriental Textile City has exceeded 100 billion yuan for six consecutive years, and reached 121.02 billion yuan in 2018.
Shen Yingbao, vice chairman of Shengze Wenlian and former deputy director of Shengze Economic Service Center, and textiles have spent most of their lives dealing with them. In his view, it is the benign interaction between the production base and the professional market that has made today's Shengze textile. ¡°The biggest feature of Shengze is that the industry and the market promote each other and achieve each other.¡± The history of the Shengze textile fabric market can be traced back to the Ming Jiajing years. The poet Zhou Can of the Ming Dynasty used a five-character ancient poem to describe the "silk capital" of the year: Wu Yue's divergence, Qinglin to the distant village. The water town became a city, and Luo Wei walked to the Central Plains. Shangli folk style is thin, and many gold merchants are respected. The people are diligently weaving, and the machine is faint.
At that time, Shengze almost all households engaged in textiles, so the ¡°silk market¡± that concentrated on silk trade soon appeared. During the Qing Emperor Qianlong period, the ¡°silk market¡± gradually developed into a textile market called ¡°Zhuang Noodle¡± by local people. In Zhuang Noodle, there are not only silk, silk, and even intermediaries that have been called ¡°leading¡±. The market system has been quite complete, and the influence of the silk trade market in Shengze and surrounding areas has also spread to the whole country.
In 1955, the last silk film in Shengze was closed down, and the Shengze textile industry was also in a state of silence. Until the beginning of the reform and opening up, "Silk Capital" began to re-energize. According to Shen Yingbao's recollections, there were daring people who played the role of ¡°leading¡± and rented rooms at local hotels to display samples for foreign merchants to choose: ¡°Many of these people were later in Shengze. Root, became a professional trader."
With the continuous expansion of trading volume, the construction of the professional textile fabric market has been put on the agenda. At that time, he was the county magistrate of Wujiang County and later served as the director of the General Administration of Customs of the People's Republic of China, and he established a professional silk textile market for the whole country at the county and town levels. In October 1986, the market officially opened, named the Oriental Silk Market.
Shen Yingbao told reporters that at the beginning of the opening of the Oriental Silk Market, the building area was over 8,000 square meters, and there were only more than 200 shops. The architectural style imitated the old ¡°Zhuang Noodle¡±, and the rows of bungalows were simple. However, the establishment of the market adapted to the trend and demand of the great development of the textile industry and the circulation of commodities at that time, and soon became a huge attraction.
In the year of opening, the transaction volume of the Oriental Silk Market exceeded 20 million yuan. In the following years, the market expanded several times, and the merchants and transaction volume also increased geometrically, reaching 100 billion yuan in 2013. The great prosperity of the market also catalyzed the great development of the local textile industry in Shengze. In 1990, the total output value of Shengze township enterprises exceeded 1 billion yuan, ranking first in the country.
Parallel to this is the strong rise of the chemical fiber industry in Shengze. Also in the 1980s, chemical fiber weaving became mainstream. The sales of chemical fiber products in the Oriental Silk Market have been booming, which has caused Shengze to have insufficient supply of chemical fiber raw materials. At this time, a large number of private capital began to enter the field of chemical fiber, which is in the ascendant, and engaged in the production of chemical fiber raw materials.
¡°Shengze began to engage in chemical fiber and stepped on the beat of the times to cater to the development trend of the textile industry.¡± Shen Yingbao said that after the 1990s, Shengze appeared a large-scale chemical fiber plant. Since then, the introduction of one large production line has enabled Shengze's chemical fiber production capacity to achieve rapid growth in snowballing. At the same time, this has also enabled the local textile industry to continue to carry out large-scale processing, but also began to carry out pre-production. "The scale of production in the front is getting bigger and bigger, and the latter is naturally getting bigger and bigger."
The Oriental Silk Market has become an incubator for local businesses. This year's chemical fiber trend created the domestic textile industry giants such as Hengli and Shenghong. Driven by these leading enterprises, Shengze Textile has realized the development of the whole industry chain of ¡°one drop of oil to one wire¡±. According to statistics, there are more than 2,500 silk textile enterprises in Shengze Town, with more than 100,000 looms. The annual output of textile and garment materials is 23 billion meters, and the chemical fiber is 5 million tons. It is the ultimate in quantity. .
The whole industry chain from "nothing" to "all-in-all"
Keqiao China Textile City, located in Shaoxing, Zhejiang, has embarked on another development path of ¡°clothing on the city¡±.
Similar to Shengze, Shaoxing textile history has a long history. As early as the Sui and Tang Dynasties, Yueluo was known throughout the country. When it came to the Ming and Qing Dynasties, it was "the sound of the machine, the sunrise and the silk." According to historical records, the three years from 1918 to 1920 were the heyday of Keqiao Silk Industry. At that time, there were 2,800 organic workshops and 200,000 silks were traded annually.
At the beginning of the reform and opening up, Keqiao, which has more rivers than roads, has gradually emerged as a prototype of the textile market due to convenient transportation.
In July 1985, Shaoxing County invested in the construction of a 3,500-square-meter shed-style ¡°Keqiao Light Textile Product Market¡± on the west side of Keqiao. There were 77 outlets and 89 booths in the store. The "first generation" textile market. On October 1, 1988, Shaoxing Light Textile Market, covering an area of 17,000 square meters, with a construction area of 23,200 square meters and a total investment of 6.6 million yuan, was completed and opened, becoming the largest indoor professional market in Zhejiang Province at that time.
In June 1992, with the approval of the former State Administration for Industry and Commerce, Shaoxing Textile Market was officially renamed as ¡°China Textile City¡± and became the first professional market in China to be titled ¡°China¡±. In May of the following year, China National Textile City Development Co., Ltd., the first joint-stock enterprise relying on large-scale professional market, was established, which set a precedent for national market restructuring. In the same year, China Textile City Qianqing Light Textile Raw Materials Market was established, becoming the largest distribution center for light textile raw materials in Asia, and was hailed as ¡°the first city of China's textile raw materials¡±.
Sichuanese Liu Zhirong came to Keqiao in 2002. She had done more than a decade of fabric business in the most famous lotus pond market in Chengdu. When talking about Keqiao¡¯s original intention, the proprietress¡¯s idea was straightforward: ¡°The lotus ponds are all ¡®two-way traffickers¡¯, and the fabrics sold are all approved from Keqiao. Of course, this line must come to the most upstream.¡±
As Liu Zhirong said, until today, the customers of Keqiao China Textile City are still mainly engaged in the secondary textile wholesale market across the country. The fabrics sold all over the country are from Keqiao. It is really not a joke: China Textile City has a production and sales relationship with nearly half of the country's textile enterprises. A quarter of the world's textile fabrics are sold here every year. In 2018, the China Textile City market group achieved a turnover of 180.838 billion yuan.
After more than 30 years of development, today's Keqiao China Textile City covers an area of 1.8 million square meters, with a total construction area of 3.9 million square meters, more than 28,000 business premises, and 30,648 registered business households, compared with 1988. The time increased by 62.9 times. The daily passenger flow of China Textile City was 100,000 times, which was 11 times that of 1988. Among them, overseas buyers reached 10,000 daily, and more than 6,000 foreign businessmen from 63 countries and regions.
At the same time, the textile products sold in the market also range from ¡°nothing¡± to ¡°all-in-one¡±. The textiles have developed from the original single raw materials and fabrics into a whole industrial chain integrating chemical fiber raw materials, weaving printing and dyeing, creative design and clothing and home textiles. The ¡°China¡¤Keqiao Textile Index¡± and ¡°China¡¤Keqiao Fashion Index¡±, which were first created in China, have become the weather vane and barometer of the development of the textile industry at home and abroad.
According to statistics, there are more than 40 kinds of textiles traded in Keqiao market, which are exported to 192 countries and regions. Relying on the textile industry chain of China Textile City, the large scale of the market and the variety of trading varieties, today's Keqiao has gathered a large number of domestic major textile raw material suppliers in Guangdong, Jiangsu and Xinjiang, and also attracted ZARA, MANGO, Wal-Mart, A large number of foreign quality buyers such as Uniqlo are resident.
The ¡°life cycle¡± is getting shorter and shorter, and only constant innovation is alive.
Market construction has always been a major highlight of the economic development of the Yangtze River Delta. In addition to the textile professional market of Shengze and Keqiao, the rise of Changshu at the beginning of the reform and opening up is Changshu ¡°Ming Mall¡±, Haining ¡°Leather Market¡±, Zhuji ¡°Pearl Market¡± and so on. As for Wenzhou, which dares to be the best in the world, it has emerged from the professional markets such as Yongjia Button Market, Liushi Low Voltage Electrical Appliances Market, and Shuitou Rabbit Hair Market, and even the emergence of ¡°Wenzhou Top Ten Markets¡±.
At the beginning of the new century, after a storm of baptism, ¡°removal, integration, restructuring, and construction¡±, a new round of market construction appeared on the land of the Yangtze River Delta with a new look.
Shengze and Keqiao, which have achieved the ultimate in "quantity", are now pursuing the promotion of "quality". In the course of market interviews, the reporter found that researching new technologies, new processes, and expanding new channels and new markets has become the consensus of textiles in the two places.
In Keqiao, more and more business owners are no longer satisfied with the supply of ¡°two-way traffickers¡±. Instead, they choose the road of brand and word of mouth, and find well-known clothing brands as partners in the country and around the world. At Shengze, textiles are striving to incorporate more fashion and design elements into their products to create higher value-added textile fabric products.
"After the 85th" Zhu Xiaoyue was a younger generation in Shengze. She started her printing fabric and her business has not been salty. In 2017, she got inspiration from a foreign client and began to ponder the use of reflective materials on the fabric: ¡°The reflective fabric is not unusual, it was the kind of reflective strip on the vest worn by sanitation workers and traffic police. Popular, gradually appeared in some outdoor sportswear. Later I thought, is it possible to make a fabric so that the whole garment can have a strong reflection under the light?"
After more than a year of technical research, the reflective fabric developed by Zhu Xiaoyue finally came out, and soon it was matched by a famous trend brand in Europe and America. The brand's all-reflective down jacket, designed with Zhu Xiaoyue's fabric, became an explosion in the same year.
In the face of high-speed market demand, the life cycle of traditional fabrics is becoming shorter and shorter. Zhu Xiaoyue said: "The speed of research and development of new products is a little slower. I don't know how I died. Only by continuous innovation can we survive the possibility of surviving and growing in the big market of Shengze."
From the "small but many" in the past to the "big and strong" in the past, many professional markets in the Yangtze River Delta have quietly completed the transformation in the past few decades. As the "booster" of the economic engine of the Yangtze River Delta, under the background of the integration of the Yangtze River Delta, how the professional market will continue to play a role in boosting is worth looking forward to and worth considering. |
